For those of you new to blogging, a media kit is something that is going to make you and your blog, stand out to potential sponsors and brands.
This media kit (and a good one at that), will hopefully convince these potential sponsors that your blog is worth them investing their $$$ in. This could be through sponsored posts, advertising, giveaways etc.
I like to think of a media kit as a resume, but for your blog.
Whether you’re new to the blogosphere, or have been blogging for years, having a polished and up to date media kit is crucial, and is your way to ensuring you have a winning edge over your competitors.
It took me an entire day to put my media kit together.
This is purely because I am a perfectionist, but also because I wanted it to look right.
This is the one tool that is going to get me noticed by other brands – so it needs to showcase my brand perfectly.
A media kit is also a great way to provide potential sponsors and clients with a quick snapshot of what you are all about, without them even having to hop onto your blog.
This is why first impressions really do count. Media kit’s also save time on those lengthy emails that you might be sending out already to brands.
Once you are at a point where you have an intention to work with brands, it’s a good idea to get your media kit in place first. This should never be a large document. Mine is only one page, but others I know have two. This should be your maximum.
A media kit is a quick snapshot, not an essay.
WHAT TO INCLUDE IN YOUR MEDIA KIT
1. Your blog name, URL and logo. If your blog doesn’t have a logo, either get one sorted, or use your blogs header.
2. An introduction, and a couple of small paragraphs on what your blog is about – this is your elevator pitch. If you are wanting to add more information but don’t have the space – then you can link to your About page (make this a hyperlink).
3. In these paragraphs, include any highlights from your blogging career. This could be other brand collaborations, media appearances, achievements etc.
4. You must include your blogs readership statistics. These can be found on Google Analytics. Specific stats should be your Page Views (per month), Average Page Views (from the previous three months), Unique Visitors per month, and Reader Demographics. You can also add any other statistics that you feel are noteworthy. It is important that you say that these are your current stats, and it’s definitely not helpful to pop in statistics from last year, or five months previous, as a lot can change on your blog in this time.
5. Your social media statistics and links/handles. I’d say that if you’ve only got 40 Instagram followers, it’s more important to leave those stats out, and only pop in the ones that have a higher ranking. If you’re a beginning blogger, then talk about your growth trends. You could say something like “Although I have only been blogging for three months, – – – these are my growth trends for the last month”.
6. If you like, you can outline your sponsorship policies and prices – if there is room. I like to have mine on a separate document, and depending on the client I am working with or contacting, I will either attach it with the media kit, or leave it to discuss with them later on.
7. Add in some testimonials if you have them from previous clients or brands that you have worked with. Getting other people to promote you and your work is priceless, and such a fantastic way to show off your hard work and achievements!
8. Make sure that there is a call to action towards the end of your media kit. Give your potential sponsors the next steps on how they can get in contact with you. Something like “To begin sponsorship with [your blog’s name], please contact [name] at [email address].
9. One of the most important requirements for a media kit is IMAGES! Nobody likes reading a page of just words, so wherever fit; add in some of your most popular blog images, or even snapshots of your press work etc. Anything that is going to make the media kit pop!
SETTING UP YOUR MEDIA KIT
In terms of actually making the media kit, there are various templates that you can download from blogger sites. The majority of these require you to have Photoshop skills. A great tip for those who don’t have design or software skills, is to create your media kit in a Powerpoint document and save it as a PDF. Your media kit doesn’t have to be too fancy, it just needs to be clean, and have the appropriate information that can be readable at a glance.
Make sure you proof read your media kit literally 10 times. Triple check the statistics and numbers as well. Then SEND to all potential sponsors and clients, and watch your sponsorship opportunities roll on in!
If there are any bloggers out there who are looking for assistance with their media kit, let me know – I’d be happy to give you some tips!
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