If you’re a dedicated A Stylish Moment follower (thank you if you are!), then you’ll notice that I regularly send out email newsletters.
Up until recently, I never thought I needed a newsletter, but boy oh boy was I wrong!
I know what you fellow bloggers are thinking: why should we spend time putting together a newsletter when our readers can just head straight to our website to read our posts?
And my answer simply is: because your readers probably have 20+ other blogs and websites that they regularly visit and it’s easy to lose track of your favourite blogs latest posts and happenings!
So, an email newsletter that is sent out regularly is a great reminder to these followers that you’re still around – and while you’ve got their attention, you’re showing them a snapshot what’s been happening on your blog.
When I first thought about sending an email newsletter out, my instant reaction was: How will newsletters help my blog? Where will I find the time to do this? And most importantly, Won’t people just delete the newsletter email like I do with some spam? It was right up until I sent my first newsletter out that I had these doubts.
Then, I took a look at my blog’s stats later that day after the newsletter went out, and I immediately knew this was something that I needed to do weekly.
Without doubt, there is a surge in visitor numbers to my site after I send out my weekly email newsletter every Monday morning.
Generally, this increase in visitors isn’t just on my latest post, but even posts from weeks ago.
I think it’s easy for us bloggers to forget that although we wish they were, most people aren’t living and breathing social media, or our blogs every second of the day. People have lives, and we cannot dictate to our followers how they should follow us.
What we CAN do however is give them a little guidance, and a regular email newsletter can assist in that.
Of course there are going to be people who click the “unsubscribe” button – that’s okay, you can’t please everyone. What you do know is that there are always going to be people who click ‘subscribe”.
It’s important over time to continuously develop the way you send your email newsletters out, and work out what work’s and doesn’t work with your readers.
I will be honest with you in saying that I don’t have a massive amount of subscribers (yet), BUT by subscriber list is steadily growing every single day, and that’s what matters to me.
So, where to begin with starting your blog newsletter?
For me, having previously worked with email newsletter programs in other jobs, I knew that MailChimp was going to be the best newsletter host for me. After doing my research on their site, I established that their account set up and template making was very straight forward. I already had my A Stylish Moment headline banner ready to go, and this was easy to insert into the top of every newsletter template.
Once I inserted this, I formulated my template and decided on what columns I wanted to use. From there, the next step was to insert my content, imagery, links and written words. I inserted a sign up form on my site (on my right hand side panel), and I always ensure that there is a sign up section at the bottom of each blog post.
Once a subscriber subscribes, their information is transferred to the back end of my MailChimp account, and they are instantly added to the subscriber list. Bloggers – if you are wanting further help with this, contact me and we can discuss the finer details.
Check out one of my email newsletters here to get an idea on layout and design.
Tips for email newsletters
– Prepare a newsletter calendar and schedule. Just like your blogging schedule, set specific days/times that you will send your newsletter out to your subscribers. Consistently and reliability is key. Aim to publish at the same time either each day (if sending out daily), or on the same day (if sending out weekly, fortnightly or monthly).
– Keep your newsletter to the point and brief. No one likes to read an essay! Fill your newsletter with plenty of images and creative styling – with a few words describing each image. Always make sure there is an introduction in your newsletter.
– Definitely ensure that you pop your social media handles somewhere on your newsletter. This is a great way to ensure that your subscribers are aware that you are on social media – and it’s great for new subscribers who may not know that you are on Twitter or Pinterest.
– Keep your content consistent for each newsletter. Don’t go constantly chopping and changing your layout for each newsletter – your readers will appreciate seeing a similar layout each time it arrives in their inbox.
– Use your mail hosting reporting system to monitor how your newsletters are received with your readers. Each week you should be checking the stats of your newsletter. These stats will show who is opening your email, who is clicking through the links, and what topics are getting the most traffic.
There are definitely more tips and tricks to tackling email newsletters, but these are the basics. If you’re looking to develop your blog further and gain a higher readership, then your next step is to get started on producing a regular email newsletter for your readers.
Are you a blogger? Have you already got an email newsletter? I would love to hear from you!
Did you find this useful? Click here to read my other blogging posts, tips and tricks.