You all know how much I love and enjoy blogging.
It’s my passion.
My blog is my business, and it’s my baby – so constantly I am worrying about who is reading it, what people are thinking, what posts work and which ones don’t.
These are the sorts of questions and worries I think most bloggers would have.
There are a variety of reasons as to why people read particular blog posts, and what draws people to certain blogs. As I’ve said before, it’s easy to get lost in the world of blog posts – as there are just SO MANY out there!
Recently I wrote a post – “4 Reasons Why I Don’t Read Your Blog Post“, which had that many page views, I literally fell off my chair.
I think a lot of you found this post useful, as you got to see an outsiders perspective on what works and what doesn’t on blog posts.
Today, I’m sharing with you reasons why I DO read your blog posts. To me, there are quite a few things I like to see when I stumble across particular blogs…
You’re posting consistently…
If I know that a particular blogger posts daily, or on the same days/times each week, and they are consistent with this; then I will follow and read their posts.
Consistency really is key when it comes to blog posts.
You may have noticed that I have upped my blog posts to 4 times a week. Why? Because there is such a demand for posts and content (and I love putting posts together!).
I am a firm believer of quality over quantity, so 4 quality blog posts per week works well for me, but for you it may be more or it may be less. My advice is to pick a number that works for you and stick at it.
You’ll begin to build up a consistent following and visitor return rate on your blog.
You’re either telling me something I don’t know, or making an interesting point…
It’s always good to read blog posts and realise that you’ve learnt something knew. These are the best types of posts.
Making a point of difference in your post, and adding a point of interest is oh so important when it comes to blogging, simply because there is so much competition out there.
By doing this, you are also giving your readers a reason to be on your blog, and stick around.
You’re not pushing me to subscribe to your newsletter as soon as I land on your site…
This is something that I have written about before, but I think it’s super important to point out.
If I land on your blog and before I can even see any new blog posts, am hit with a popup “Sign up to our Newsletter” box, I’ll probably leave the blog.
What’s even worse is that when I ignore this sign up request, it keeps popping up at random intervals when I’m trying to navigate around the site!
I can’t express how annoying this is to readers. Sure, have an email pop up or sign up section on your sidebar – but don’t have it in my face so early on.
You’re linking back to old posts…
What I love about reading new blog posts or particular blogs, is that there are links to older blog posts down the bottom of the page.
Providing links to other blog posts you have written is great for new readers, as it keeps them on your page and gives them an opportunity to learn more about you and your writing style.
You use images…
This is super important.
Blogs that use unique, interesting and professional looking images are going to keep me interested.
Good pictures make your posts stand out, so make sure you take the time to capture some quality photos for your posts, or source quality images.
Extremely fuzzy and pixelated iPhone images aren’t always the best, especially if you want your site to look professional.
You ask a question that gets me thinking…
I rarely comment on blog posts, but when I do it’s because the author has asked a really engaging and thought provoking question that I know is going to spark an interesting discussion.
You have a point of difference…
This is a really important one and is extremely crucial if you want your blog to stand out from the crowd. Have your point of difference and know what sets your blog apart from others in the blogosphere. Why should people be reading your blog?
Of course, there are particular blogs that I do read that don’t follow ALL of these points, but their content is good enough to keep me around.
What do you like to see on blogs that you read?
Image sourced via Pinterest.
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