When launching a blog, it can become so easy to get caught up in a world of craving followers, attention and instant gratification. There is a strong desire by some bloggers, to gain popularity on social media and “insta-fame”.
For some, unrealistic expectations are set right from their first blog, or Instagram post, and from there it can easily become a downward spiral of unrealistic expectations, that aren’t being met.
Although we do hear stories of bloggers finding fame and followers overnight, you’ll find that the majority of bloggers take a while to find their niche, and online success. What does a while look like? It could be months, a couple of years or even five years before bloggers really begin to reach a significant level of following and online reach.
But you know what? Popularity certainly isn’t everything, and should never be a reason to start blogging.
Having a significant amount of followers doesn’t mean you’re going to be happy.
So, how can you manage unrealistic blogger expectations? I have a few tips:
1. Set realistic goals for you and your blog.
Posting 6 posts a week might sound good in theory, but does that actually work for you and your workload?
Be realistic with how many posts you think you can write in a week and stick to it. Factor in time to develop quality posts (always quality over quantity), as well as time to do other things as well. You should also factor in your job, family, time with friends, health and other things, before you decide on a posting schedule that works for you, and only you.
You may see other bloggers post more often than you, and that’s okay – each blog is different, and everyone’s content is different. Remember that.
Always set other goals (where do you see your blog in a year, two years time, what sort of readership you would like to receive, who your target audience is etc), and always revisit these goals whenever you can so you can re-evaluate, and see if they are still relevant to you.
2. Don’t expect 10,000 followers straight up.
And certainly don’t purchase 10,000 followers straight up!
If you’re new to blogging, then you have to accept that when first starting out, you’re literally starting from the very beginning, so building up a large following and readership definitely isn’t going to happen overnight.
It’s okay to build your following slowly. How do you think the top influencers got to where they are today? They gradually built up their following over a number of years, and certainly never purchased any followers.
Start slowly, be consistent and the followers and readers will come.
3. It’s OK to make mistakes.
In my opinion, it’s always okay to make mistakes. Why? Because this is the only way you can learn!
Making mistakes is healthy, and a great way to develop yourself and find out what your personal strengths and weaknesses are.
4. You don’t have to be everywhere and attend every event.
I have definitely learnt this the hard way, as it took me a long time to realise that I didn’t HAVE to attend every single event that was made available to me, and I didn’t HAVE to feel bad about not being able to make a meeting.
With so many other commitments going on, it can become so easy for bloggers to burnout. It’s important to determine what works for you, and what is a healthy number of events, meetings etc to attend each week.
Remember, balance is important and ensures that you continue to be creative on your blog too!
5. You don’t have to be everywhere on social media either!
There are far too many social media sites out there that bloggers can be a part of, that it’s easy to feel overwhelmed.
Ensure that you’re not just signing up to Pinterest or Twitter because you feel you have to – and that you sign up and use those platforms because you intend to use them properly and consistently. Everyone has to pick one or two mediums that work for them (mine are Instagram and Facebook) and create unique content that will work for those mediums.
This all goes back to establishing how much time you have, and what you are willing to commit yourself to.
Most importantly, as a blogger or business owner; set yourself some realistic (seriously realistic) goals and expectations that you know you will be able to achieve in the time frame that you give yourself to do so.
Keep everything balanced, and never run yourself to the point of burning out, as you’ll just end up putting yourself behind!
Do any of these sound like expectations you may have for your blog? What are some healthy and realistic goals that you have?